Last November, Enlit Europe 2025 in Bilbao is Europe’s premier energy-transition event, bringing together the complete energy ecosystem to drive forward decarbonisation, digitalisation, and decentralisation. The last edition that took place in November in Bilbao, Spain, featured 15,000 attendees and more than 750 international exhibitors.

In this context, our electronics business unit chose to participate again last year, as it has done for several years now.

Building Strong Visibility and Connections

Energy, charging and metering markets are in continue evolution and Enlit Europe is the right place to be. Andrea Volta, Electronics Sales & Marketing Automotive, Appliance, HVAC Director, highlights how Bitron’s presence at this event is part of a broader strategic approach:

“Bitron need strong visibility and Enlit is always a very important occasion to meet our long-term customer and partners, to meet new potential leads, understand the market trends and, why not, to meet competitors and exchange with them opinions, visions and trends. It is also the right place to show to the market that Bitron are a strong and reliable player, able to efficiently develop and manufacture the solutions requested by the market itself.”

One Event, Many Challenges: Planning and Effective Brand Communication

Taking part in organizing a trade fair like Enlit Europe certainly comes with challenges, both in terms of business goals and in representing the company professionally.
As Emanuela Maresca, Key Account of the Electronics Business Unit, points out, organizing an event like this is an exciting yet demanding experience.
“Participating in this event requires careful planning, solid organization, and effective communication. We aimed to represent Bitron in a professional and consistent way, conveying its values, while at the same time managing relationships with both existing and potential customers, presenting our products and solutions to meet their needs.”

Customize the booth in an exhibition making the most of the available space and ensuring the correct visibility of the Bitron brand is also most important to convey a welcoming and professional atmosphere to the visitors. 

Emanuela Bisello, Graphic Designer, highlights how Bitron’s presence at the event was distinctive in terms of brand recognition:

“Bitron is among the long-standing participants of the Enlit trade fair, which is why we identified the need to stand out and differentiate ourselves from previous editions’ exhibition formats. In Bilbao, for the first time, we used green and light blue from our secondary color palette alongside blue and black, our official colors, giving the booth a more impactful graphic presence. We played with pictures, colors, and transparencies to create movement on the walls and display panels, highlighting Bitron products and the key capabilities we offer in the market. We maintained consistent communication and brand identity while adding a fresh, distinctive touch to our presentation.”

Innovation meets reliability: our brand-new Smart Water Meter

This edition of Enlit Europe was the stage for the presentation of Bitron's brand-new Smart Water Meter, that combines advanced sensing with IoT-ready connectivity. Daniele Dalla Riva, Key Account of the Electronics Business Unit, describes what makes it unique:

“Our Smart Water Meter is fully compliant with the latest regulations and adaptable to any network configuration. It is engineered to minimize carbon footprint and supports eco-friendly practices. To ensure clear readability in any mounting position, the device features a reversible display, making installation flexible and user-friendly. Additionally, a protective cover enhances durability by safeguarding the display against environmental factors, guaranteeing long-lasting performance.”